Head of Growth

About NALA

At NALA, we’re on a mission to build payments for the next billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors , and were named to the Forbes Fintech 50 in 2025. We operate two core products: NALA , our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia. Rafiki , our B2B payments infrastructure, is powering global payments. Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always. At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever. Join us in building Payments for the Next Billion 👏

Your Mission

We are hiring a Head of Growth to lead and scale NALA’s global user growth across acquisition, activation, engagement, and retention. This role sits on the leadership team and is responsible for building and owning the strategy, team, and execution plan that drives measurable consumer growth. The ideal candidate brings deep experience in fast-moving, high-growth environments and combines strategic capability with a hands-on approach. You will work closely with Product, Engineering and Data to deliver meaningful, sustained growth.

Your Responsibilities in this Role

Strategy & Ownership Define and lead NALA’s global growth strategy across paid, organic, and product-led channels Build a growth roadmap that aligns with company objectives and delivers compounding user and revenue growth Own and evolve brand positioning and campaign architecture across regions Set growth goals, budgets, and regional strategies with clear accountability and business linkage Work directly with the CEO and other executives to align growth strategy with company-wide objectives and resource planning Defend growth investments using clear business logic — even where direct attribution is not immediate

Team Building & Leadership Build and lead a high-performing growth function across performance, lifecycle, analytics, and experimentation Establish and run the operating system for growth: KPIs, sprints, weekly rituals, and quarterly planning Hire, develop, and retain high-performing growth professionals across multiple subfunctions and geographies Proven manager with the leadership experience and data familiarity to effectively define goals, strategies, and budgets for the subteams and regions within their remit Has successfully managed growth teams of 5+ people across functions such as paid acquisition, content, analytics, and regional marketing

Execution & Measurement Launch and optimise campaigns across Meta, Google, SEO, referral, influencer, and emerging channels Build and scale repeatable growth processes, experimentation pipelines, and reporting frameworks Establish measurement systems, attribution models, and reporting dashboards that function reliably across multiple markets Own CAC, LTV, payback, and revenue impact from all growth activity Bring an experimentation mindset to identify, test, and scale new growth opportunities

Cross-Functional Collaboration Collaborate closely with Product and Engineering to shape growth loops directly into the product Partner with regional leads and compliance to localise acquisition and engagement strategies Translate complex analysis into clear business recommendations that inform cross-functional decision-making Contribute to company-wide OKRs, quarterly planning, and cross-market go-to-market execution

Must-have requirements

Experience

Proven experience owning growth in a B2C technology company at scale (ideally Series A–C or post-product-market fit)

Strong track record of improving CAC, retention, and LTV across diverse markets and user segments

Experience hiring, developing, and leading cross-functional growth teams

Skills

Analytical - with examples and experience of this. Deep knowledge of performance marketing, lifecycle strategy, attribution, and growth experimentation

Builds repeatable processes and scalable frameworks, not just individual campaigns

Strong data analysis mindset with fluency in forecasting, dashboards, and A/B testing

Effective communicator with a track record of influencing senior stakeholders and aligning exec teams

Mindset

Outcome-driven, commercially sharp, and highly executional

Comfortable navigating ambiguity and building structure in real-time

Collaborative, low-ego, and proactive — with high standards and ownership mentality

Nice to have requirements

Experience in payments, FX, or remittance

Previous founder experience

Background in data analytics or growth ops

Success in the role looks like

3 Month Metrics

Deliver a full growth diagnostic by channel, market, and funnel stage Launch first set of experiments across 1–2 key acquisition or conversion levers Finalise hiring plan for immediate growth needs and close first hire Establish operating cadence with Product, Data, and Execs

6 Month Metrics

Weekly growth sprints running with measurable learnings First scaled experiment showing material CAC or activation improvement Clear reporting on growth impact and roadmap for next quarter Active contribution to strategic planning and company OKRs

Benefits

27 Days Off Plus UK Bank Holidays : Take the time to decompress. Working at a startup is hard! Birthday Leave: Celebrate your special day with a bonus day off to take off in that month. Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period) Global Workspace : Get access to WeWork locations worldwide. Learning Budget : Fuel your growth with $1000 annually for learning and development. Sarabi : Themed snacks and Friday lunch focused on building great working relationships with the team. Monthly Socials : Join fun social events every month for great times. Free Coffee : Enjoy barista-style coffee at your fingertips. Technology Flutter, AWS